The Law of Diminishing Return

The Law of Diminishing Return in essence states that too much of something (even a good thing) will eventually lead to reduced production.  Something we recognize more easily in others than we do in ourselves.

Over the years, I’ve met with too many business owners who reach a point in their businesses where they can say, “I’ve met and exceeded my dreams.”

And yet they keep on, even though the desire for the business is gone.  Why do they do it?

Sammy is a successful business owner who could have sold his business years previously.  But during our personal wealth planning process, he discovered he could better fulfill his purpose by keeping the business going… so he could give more money away to people and causes that he really cared about.

His business ended up serving his philanthropic purpose – but he needed to run it in a different way by hiring someone to oversee operations so he was free to mentor people and give much of the profits away.

What is your burning reason to keep going forward in your business?  If you’re not still enjoying it, your blessing has probably become a burden – and you’ve reached the point of diminishing return.

Sammy reached the point where he had enough for himself, was giving to his family as he desired but still had a surplus of wealth.  That surplus was going to go to the government or he could give it to causes he cared about.

When he was shown he had a choice and discovered his unique wealth purpose he was energized to make a difference as only he could do.

Wealth is more than money. Don’t just plan for your future, live it right now.

Pass it on and share the insights like this that you find valuable.



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“The purpose of human life is to serve, and to show compassion and the will to help others.”

– Albert Schweitzer


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